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PH Digital Photography 4 PhotoSmart Digital Cameras win

HP announced that it received more awards than any other competitor - a total of 12 top honors for its digital photography products - in the recent Digital Imaging Marketing Association (DIMA) Camera and Printer Shoot-Out competitions.

Held in conjunction with last week's Photo Marketing Association (PMA) show in Orlando, Fla., the DIMA competitions submit a cross-section of digital photography products to tests that replicate real-world environments and push the devices to their limits. The results are then judged by panels of experts.

Four different HP digital cameras swept the awards categorized by prices ranging from $100 to $499, while HP picked up eight other awards for a variety of its innovative photo printers, specialty papers and ink.

"We're very pleased to be awarded with these honors, which validate HP's continued efforts in the area of digital photography," said Vyomesh Joshi, executive vice president, Imaging and Personal Systems Group, HP. "Our goal is to deliver best-in-class products and solutions that allow any photographer - beginner or pro - to easily capture, share and print high-quality photos, affordably. These awards demonstrate that we're delivering on this."

Four HP Photosmart digital cameras were named winners in the 2005 DIMA Digital Camera Shoot-Out, in which participants submitted images taken in live-model studios at the show. Conditions are designed to replicate the environment in which digital cameras are typically used.

Within that environment, DIMA attempts to push the digital cameras to their natural limits. Entries were chosen by a panel of experts based on the overall quality of the digital print and the accuracy of color as compared to samples of fabric worn by the studio models. The following HP Photosmart digital cameras were selected as winners:

HP Photosmart M22 Digital Camera ($100 to $199 category)
HP Photosmart R707 Digital Camera ($200 to $299 category)
HP Photosmart R717 Digital Camera ($300 to $399 category)
HP Photosmart 945 Digital Camera ($400 to $499 category)
In addition, several of HP's printers, photo paper and ink were named winners

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